I’m Tuhin Khan, a Google Ads specialist based in London. I have worked with Google Ads for years, and it is the part of digital marketing I enjoy most. It is never just about launching a campaign. There is always something to check: a search term that is spending too much, a campaign that is getting clicks but not leads, or a gap in the data that is hiding what is really happening. Google Ads is where most of my time goes, but I look beyond the account. Campaigns can struggle because tracking is incomplete, landing pages are unclear, or analytics misses part of the customer journey. Looking at the full path helps show what needs to change. A big part of my work is making sure the data is reliable. I set up and review tracking for form submissions, phone calls, purchases, and lead enquiries. I work with Google Tag Manager, GA4, and server side tracking so the important actions are recorded properly.
I also work with Microsoft Ads where it makes sense for the business and the audience. I look at the wider picture before adding another platform. The point is not to be everywhere. It is to spend time and budget where there is a realistic chance of reaching the right people. AI is becoming a bigger part of paid advertising, and I keep up with how it is changing campaigns and reporting. I use it for research, spotting patterns in performance data, and developing early copy ideas. It still needs clear goals, good tracking, and someone asking the right questions. AI can speed up the work, but it cannot replace judgement. My approach is straightforward. I look closely at the account, explain what I find in plain language, and focus on changes that have a reason behind them. That might mean refining search terms, improving campaign structure, reviewing conversion data, testing a landing page, or moving budget towards the campaigns that are bringing better results. My aim is to help businesses understand their advertising and make better decisions with it over time.
